Direct Mail Format Costs

Direct mail formats come in many shapes and sizes, and the type you choose can affect the amount of money you spend. Oversized mailers can have a higher response rate, but they can also be more expensive to design and ship. The ideal format for your direct marketing campaign depends on your target audience and the message you're trying to send.


When you're ready to create a direct mail piece, you have three main options: design it yourself, use a free online design template, or hire a copywriter. If you have a small budget, you may want to do the graphic design yourself. Free online design templates can save you a lot of time, but they often lack customization for your business.

A typical direct mail format costs about $0.25 to $2 per piece to send. The cost depends on the number of pieces and the postage rate. Smaller pieces will cost less than large ones. You can also reduce your cost by using a cheaper format or mailing to a smaller list. You can also save money by combining direct mail with email marketing.

Direct mail format costs are a significant factor in your campaign's overall cost. Postcards are an inexpensive way to send out quick announcements. Postcards can also be a great way to promote an event.

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